Mellissa Indria Pertiwi's profile

ADVERTISING | AJI "Hoaxbuster"

The Brief: Indonesia's social media has been flooded with hoaxes these recent years. People share them on their timeline without checking the credibility. Team up with The Alliance of Independent Journalists (AJI), we created a campaign called AJI HoaxBuster where we we duplicates the most recent and provocative hoaxes. However, once clicked, the hoaxes will take the audience to a landing page that provides links to related articles from legitimate news sources - as featured on Google News.  Thus allowing the user to learn the truth about these irresponsible hoaxes.
ADVERTISING | AJI "Hoaxbuster"
Published:

ADVERTISING | AJI "Hoaxbuster"

Case study for digital engagement we created to bust hoaxes.

Published: